Public relations work is rife with pitfalls. Follow these tips to circumvent the unprepared spokesperson, negative coverage and the dreaded budget overage.
This agency head says our furry companions can unleash quite a few communications insights. Consider these takeaways.
The German chancellor made waves online with her reaction to a conversation with Russia’s president, Vladimir Putin. Here’s what you can take from the now viral visual.
A strong media relations strategy starts with gathering applicable information and knowing the person to whom you’re pitching. These resources can help.
Communicators cited high costs, low-value leads, poor speaker spots and subpar media coverage as cons to attending events. Here’s how to avoid them and get your money’s worth.
These major organizations suffered self-inflicted crises. Here’s how you can avoid sharing their fate.
The author, who did pursue an advanced degree, weighs the positives and negatives, as well as how one should proceed after taking the plunge.
You might think the PR industry is filled with cocktail parties and client successes, but it’s a stressful career that requires hard work. Here’s how you can navigate it.
‘Harry Potter and the Philosopher’s Stone’ is celebrating its 20th anniversary. Here’s what communicators can take away from characters of J.K. Rowling’s popular series.
Following up on predictions, the author looks at the barrage of content, dark social channels and ‘owning the audience.’
Thanking writers and establishing personal connections can set you up for further success.
The author provides a collection of resources that can help you build better landing pages, boost your Google ranking and create sparkling copy.
Whether you’ve entered the industry from another line of work or are fresh out of college, this advice can help you advance through the ranks.
Following up on predictions, the author looks at the barrage of content, dark social channels and ‘owning the audience.’
Women dominate public relations, but the gender gap is alive and well in terms of perception, leadership and recognition.
