PR

The former White House communications director provided a plethora of insights for communicators of all stripes.

Even on an overcast day, an Ontario hospital group drew record viewership for a Facebook Live broadcast about the dangers of leaving kids in hot cars. Best of all, TV loved it.

The team gave the token to a jilted fan and said though ‘no gesture can fully lift the public burden’ the fan endured, he is still ‘fully embraced.’

Don’t risk losing goodwill and damaging your credibility by mindlessly sending personnel announcements, website launches, product updates or your company newsletter.

Most speeches end with a thud, or maybe a whimper. Yours doesn’t have to; this list of five ways to close a speech (with examples) will help you.

The president announced on Twitter that the U.S. military would no longer allow transgender individuals to serve. Here’s how high-profile figures and organizations reacted to the news.

The company’s chief marketing officer quickly responded after Twitter users pointed out that a tote bag carried a message that looked quite different than what its design intended.

The White House press secretary quit ‘the worst job in Washington’ after decrying Trump’s choice for communications director. Here’s what communicators of all stripes can learn.

Make the day more manageable by setting a timer, taking regular breaks and taming your inbox.

To capitalize on positive press, make sure you secure a link to your website, add the publication’s logo to your home page and use LinkedIn to spotlight your achievements.

A recent article asserts public relations pros lag their sales and marketing peers in the realm of automation, but what of the value of creative insights and inspiration? Here’s a counterpoint.

The HBO comedy is coming back for its ninth season. Along with a good laugh, communicators can also glean valuable lessons from Larry David’s sketches.

Is it a slow time for your client or organization, but there are still calls to land headlines? These ideas can help you get published.

Successful PR starts with strategically scheduling content in advance around target publications’ schedules, key dates and industry events.

Public relations heavyweights weigh in on how the industry stands to lose by staying on the sidelines, along with what approaches might benefit itself and public discourse as a whole.