PR

Ragan Insider   |  Beki Winchel

3 paramount truths for PR pros

A willing embrace of social media trends, understanding of measurement, and focus on relationships are all crucial for a successful public relations career. Consider these insights.

Ragan Insider   |  Wendy Marx

6 emerging PR trends

Shifting metrics, bigger budgets as marketing and public relations overlap, and the growing importance of digital channels and content will weigh heavily on pros’ and agencies’ success.