PR

To help pros writing about November’s holiday festivities (or horrors) this year, here’s a Twitter chat focused on fall culinary terms.

Brand managers are hoping to interact with consumers who are gearing up to enjoy the holiday feast—and many are hoping to stand out with wacky recipes, products and more.

The used-car retailer recently used YouTube to grab its the spotlight after a filmmaker’s humorous attempt to sell his partner’s car made waves online.

Communicators know this is a never-ending job. Here are some tips for how to choose what can wait, what’s an emergency and what isn’t worth the time.

The doll, made in Olympic fencer Ibtihaji Muhammad’s likeness, is another step in the toy company’s effort to appeal to more consumers through diversity.

Whether you’re touting an exciting startup or breathing new life into a familiar organization, these tips can offer fresh approaches for PR pros.

Here’s a look at what communicators and medical organizations have put together in support of the annual mustache-focused campaign.

Start by identifying your objective. Then, define your measurements, establish your target audience, and craft your strategy.

Free download: Harness the power of online reviews to gain trust and new business.

A free download will guide health care communicators on how to publish verified patient survey data to physician profile pages.

This ghoulish graphic lists PR and marketing channels many believed to be moldering in their grave—but they’re walking again.

After the tremendous success of the Unicorn-themed beverage, the coffee chain is attempting to catch viral success again this Halloween.

A postmortem is a wise idea, but why rely on hindsight alone? Try these real-time approaches to ensure that every effort surpasses its predecessor.

Generate fresh ideas with lateral thinking, perspective shifts and concept ‘porting.’ Also, try reading contrarian content.