PR

Are you looking to make a splash this year with earned media? Take a lesson from these campaigns that grabbed the spotlight last year.

Before launching any campaigns, crystallize your goals, strategies and objectives. Don’t neglect smaller publications, and be sure to track your progress from the get-go.

January means a fresh start, and many companies are seeking a new partner. You can be ready for the wooing phase year-round, though, by anticipating needs and keying on these attributes.

How early is too early to show up to an interview? Find out what Ragan Communications’ chief marketing officer says is the ideal arrival window. Plus, check out our roundup of job openings.

Get ahead of the competition and increase your effectiveness when sharing content online, finding and working with influencers, pitching journalists, writing copy and more.

Actresses and activists displayed commitment and message discipline in the first awards show of the post-Weinstein era. Here are lessons for PR pros looking to make a similar splash.

All communicators should strive to respect and value their readers’ and viewers’ time. Follow these guidelines to stay on track this year.

The past twelve months have been a tumultuous ride for communicators and media experts. What changes should the industry learn from to avoid repeating their mistakes?

Artificial intelligence is no longer solely for science fiction sagas. Its business applications are growing, including public relations and marketing. Here’s how data and insights help strategy.

The company’s chief marketing officer quickly responded after Twitter users pointed out that a tote bag carried a message that looked quite different than what its design intended.

How have Elon Musk, Bill Gates and Oprah Winfrey achieved their success? This graphic reveals some of their secrets that anyone can implement.

When Hurricane Harvey slammed Houston, spurring flooding of biblical proportions, the televangelist waited days to offer his megachurch as a shelter. Twitterati ripped him apart.

The days of penning a press release, faxing a pitch and calling it a day are over. The digital age requires diligence—even prescience—and finding meaningful metrics.

Most speeches end with a thud, or maybe a whimper. Yours doesn’t have to; this list of five ways to close a speech (with examples) will help you.

It’s the time of the year to give thanks to those that supported your organization, but sending greetings can be another opportunity to boost your brand.