The world of public relations is changing, and savvy pros often wear many hats. Here’s why PR pros picking up some marketing skills (or vice versa) isn’t such a bad thing.
Before formulating tactics, establish your objective, goals, process and key challenges.
PR is enjoying a growth spurt, and industry salaries prove it. Some cities are seeing bigger dividends than others.
The chain announces it will switch to more sustainable paper vessels, and the news was greeted with much fanfare on social media—and a slew of coverage.
The company’s chief executive said the 1-year-old’s ‘winning smile and joyful expression won [their] hearts this year.’ Consumers were also enamored with the toddler—and the decision.
By putting a Tesla roadster in the payload of the Falcon Heavy rocket launch, the entrepreneur vaulted his flailing car company into the solar system—and marketing history.
Software is in place to answer emails and schedule appointments, but with rapid advances emerging continually, communicators could see RoboPR as a threat rather than a helper.
From Tide’s takeover to ‘Deadpool’s’ snarky live commentary, several brand managers gave communicators insights into attracting viewer attention and boosting brand recognition.
Already considered by many to be synonymous with dysfunction, the state was recently named the nation’s ‘worst.’ Should it fight back with PR fire, or just embrace the ire?
A younger workforce is emerging in the PR world. If you’re unsure whether these green beans are fit to succeed, consider these insights.
The internet has global reach, but smaller communities thrive within it. A new offering, Bulletin, aims to tap into that micro-market for focused reporting. Here’s what PR pros should know.
The chain hit the brakes on its signature fast-food sandwich to teach customers about the FCC’s recent action to favor certain providers of internet content. Those who didn’t get it finally got it.
The annual report on consumer confidence shows widespread skepticism, as ‘media’ becomes a catch-all source of sketchy information, but true journalism sees a nascent renaissance.
This PR pro says corporate communicators are to blame for clickbait articles and false stories, because native advertising has changed the way readers look at articles. He also faults mainstream news outlets.
Clever communications professionals can get a foot in the door with these practices designed to add lines to your résumé. How can you get ahead in the new year?
