Industry practitioners don’t need hours on the analyst’s couch to realize that some prevalent ways of thinking undermine their self-worth and hence their perceived value to clients.
While some are actively trying to blur the lines between editorial and paid media, this author argues that tearing down these barriers is bad for PR—and for the larger society.
The ride-booking company is trying to transform its reputation by hiring exciting, diverse leaders. How can other organizations replicate their efforts?
Though in its infancy, virtual cash threatens to upend the way business is done. Here’s how communicators can help clients in this volatile sector.
Before going international, immerse yourself in the culture. Do your research, focus your resources where you can get traction, and prepare a culturally appropriate crisis response plan.
From posting on Twitter to toasting women winemakers, organizations plan to celebrate March 8 in the era of #MeToo.
While some industry vets are moving away from the press release, there are still important uses for traditional tactics. Here’s how to make the most of this PR staple.
Special events can convert customers into fanatics and help your company develop a closer relationship with key stakeholders. Here’s how to rock that make-or-break party.
The fast food chain faced ‘Rick and Morty’ fans’ ire after it ran a promotion based on the show’s running condiment joke, but greatly underestimated the demand. Now, it’s making things right.
Aspiring to a job in communications? Commit to a lifetime of learning. Also, gain practical experience, learn how to tastefully market yourself, and prioritize networking.
The generational difference might be an easier scapegoat, but PR veterans intent on dismissing an entire demographic of young communicators are missing an important opportunity.
The rapid pace of communication innovation can feel overwhelming. Here are four ways to keep up.
News judgment, handling deadline pressure and, of course, writing ability are all crucial in both professions. Hone these essential tools for a smooth and successful transition.
When crisis strikes, it’s not enough to be your client’s or organization’s mouthpiece. Helping helm the ship through high seas or perilous shoals has short- and long-term benefits.
While some communicators are writing sonnets to their sweethearts, these PR pros have a little extra room in their hearts for the profession they love.
