Which key components establish and differentiate your company? Consider these insights when spotlighting the elements that define your brand.
Has being a mom prepared you to be a better professional? Here are some ways that these two stressful roles inform each other—for better, or for worse.
Your organization’s leaders, whether touting a new product or defusing an online firestorm, can sink or salvage your brand and reputation. Here’s guidance to help you light the path.
When planning for your earned media success, it’s important that you stay focused on your objectives—and ignore your own spin.
Without being able to time travel, how can PR pros know the right time to publish material for their niche? Here are some questions to direct your efforts.
Instead of haphazardly throwing ideas at the wall, set clear expectations and guidelines before you meet. Also, keep the groups small—and don’t skimp on snacks.
Taking a stand on sensitive social issues is now part of the job. See how experts suggest mitigating blowback and navigating potential publicity minefields.
As a new crop of PR pros prepares to leave college and join the workforce, one recent grad offers advice about how the work is different from the classroom.
Schedule a free demo call for Mynewsdesk, and make your job as a PR pro easier.
The company’s social media team responded to commentary and jokes after the president brushed what he called dandruff off the French president’s suit. Was it worth the effort?
When you play to consumers’ competitive sides, you can gather potential leads while also boosting your brand and increasing social media engagement. Consider these tips.
Grabbing a reader’s attention can be tricky—especially when you’ve only got a few seconds. Here are some tips for hooking distracted audiences.
When charging for your services, it can be difficult to balance the value of your time with how a client is comfortable compensating your work. Consider these options.
The new-look competition offers more than incredibly talented—and humorous—contestants. Consider these PR lessons from the hit show.
Schedule a free demo call for Mynewsdesk, and make your job as a PR pro easier.
