PR

‘We are no longer a pageant,’ says the chair of the competition’s board. The organization is rebranding itself to appeal to more women by focusing on leadership and talent.

As the coffee chain seeks to repair its reputation after racial incidents drew widespread criticism, its executive chairman is leaving—after nearly 40 years of work.

It’s no longer enough to just provide the facts. PR pros must appeal to the sensitivities of media gatekeepers to get the coverage their clients need.

Brevity in email can sometimes read as curtness. Here’s why PR pros should consider taking the time to develop relationships via the written word.

Rather than having the usual suspects lining up with tepid and torpid ideas, hand-pick a few key sources to spot new developments and events that would captivate your audience.

The way we tell stories is changing. Robert Hernandez of USC’s Annenberg school recently argued that communicator must work hard to compete in the modern information economy.

The grind of packing, navigating airports—including security screenings—and modifying your routine can seem daunting. Smart planning and a revised mindset can make a huge difference.

The latest installment in the Marvel studio franchise, ‘Avengers: Infinity War’ is continuing to dominate the box office. Consider your inner communications superhero with this list.

As fans wait excitedly for the swashbuckling tale of a young space rascal, brand managers are hitching their spaceships to this star in hopes of marketing gold.

Brevity in email can sometimes read as curtness. Here’s why PR pros should consider taking the time to develop relationships via the written word.

The way we tell stories is changing. Robert Hernandez of USC’s Annenberg school recently argued that communicator must work hard to compete in the modern information economy.