As publications look to grow their revenue, PR pros must adjust to the changing media landscape. Here’s why you shouldn’t shrug off increasingly gated content.
Some industry insiders say the press release is dead, but others believe it still has its place in your media relations efforts. Here’s how to get the most out of this old school tactic.
Freshen up your self-focused photography skills for this week’s featured position. Plus, check out our roundup of other current openings.
As media platforms continue to tinker with their offerings to draw new users and satisfy engaged communities, PR pros can take advantage of the latest tools to reach their audiences.
Solstice, smoothies, selfies: Whatever your interest, you’ll find ways to newsjack June 21.
Tell a story. Make news. Work as a team. As Trump calls for the establishment of a Space Force, we consider comms lessons beyond this world.
Though many PR pros are skeptical of artificial intelligence’s impact on the industry, savvy communicators should take steps to ready for change. Here’s how.
The fresh scents of fermented grapes and delicious cuisine are in the air for this week’s featured position. Plus, check out our roundup of other current job openings.
PR pros can take this Father’s Day weekend to remember some of the forefathers of their industry. Who would make your list of modern PR mavens?
The pizza chain said it ‘can’t stand by and let your cheese slide to one side, your toppings get un-topped, or your boxes get flipped.’ It’s calling the PR stunt ‘Paving for Pizza.’
Running low on inspiration? Try one of these sources to develop new angles for your content creation efforts and bring in new readers.
From a Dennis Rodman-backed cryptocurrency to a restaurant’s proposed Taco Summit, organizations sought to gain publicity from the historic meeting in Singapore.
The spray-and-pray approach is pretty much a waste of time—and it certainly doesn’t constitute a full strategy. Here’s guidance on the proper way to compose and use this much-maligned tool.
Where do industry insiders see their work going in the coming year? Consider these insights when deciding how to update your approaches to online campaigns.
The company is switching ‘pancakes’ for something beginning with the letter ‘b.’ Many pancake aficionados took to social media to decry the move.
