Academy’s new Oscar category aimed to boost ratings gets backlash instead
Many people agreed that a shorter ceremony would be best for attracting more viewers, but creating a ‘most popular’ film award received a deluge of criticism.
Many people agreed that a shorter ceremony would be best for attracting more viewers, but creating a ‘most popular’ film award received a deluge of criticism.
The removals came quickly as companies repeated that the controversial host violated their rules and guidelines. The moves highlight the PR struggle that comes from taking a stand.
A bounty of affordable tools, platforms and services can help you demystify analytics, extend your reach and monitor trends. Here are some of the handiest.
PR pros need to win the trust of the business partners. Here’s how you can build upon initial successes to develop a strong relationship.
PR pros have to learn how to handle demanding and persnickety partners who want more for less and undervalue their expertise. Consider these tips to mollify tough customers.
What can the classic show about four women conquering all through friendship teach today’s communicators? Here are four lessons that stand the test of time.
You’ve graduated and earned a job; the hard part is over, right? Not so fast. These tips will help ensure you’re prepared on day one. Plus, check out our roundup of other current openings.
The fast food chain offered female customers its chicken fries in pink boxes, dubbing them ‘chick fries’ and charging $1.40 more. The move follows the Pink Tax Repeal Act.
A study reveals that a majority of communicators shun unethical behaviors such as lying, cheating and stealing, but many are willing to write click-bait headlines and tell white lies.
The online creations have become an increasingly important part of internet communication. Here’s how you can develop your own memes—and use them effectively to sway audiences.
Is it a slow time for your client or organization, but there are still calls to land headlines? These ideas can help you get published.
Want to work for the worldwide leader in sports? You could, if you land this week’s featured position. Plus, check out our roundup of other current openings.
Crafting a tangible, time-bound public relations strategy creates accountability, clarity and efficiency. Here’s how to develop your plan.
Don’t assume your news blast will generate buzz or sway busy journalists. Here are some tactics to get your announcement in front of audiences immediately.
Despite the changing journalistic landscape, establishing and maintaining rapport with members of the Fourth Estate is a crucial aspect of successful PR. Consider these insights.