Taking your outreach efforts to the global stage poses particular, often hidden, hazards. Doing your homework and carefully crafting your messaging to local markets are just part of the deal.
You don’t simply sign the contract, put a few coins in the slot, and wait for your shiny new campaign to be dispensed. Research, parameters and regular check-ins are crucial for success.
Some wisdom transcends its wrappings. Consider these aphorisms for communicators based on the classic cookie.
The fast-food chain performed a sleep study to test the ghoulish effects of its latest creation, touting science-backed claims that the new sandwich might haunt your dreams.
Industry leaders recently met in Austin to talk about new challenges and discuss where PR is headed in the coming year. Here are some of the biggest lessons from the meeting.
The co-founder of technology giant Microsoft was well known for his philanthropic efforts and donations. Here are a few tributes—along with several of his words of wisdom.
Whether it’s a physical handout or a digital version on your website, this package of bios, FAQs, contact info, history and more helps journalists—and others—to learn about your company.
Which organizations—of all sizes—boast the top company cultures in the U.S.? Find out, and then check out our roundup of current job openings.
Marketers are supporting Breast Cancer Awareness Month through a bevy of campaigns aimed at increasing awareness and gathering donations for disease prevention and treatment.
The holiday season is approaching, and communicators looking for timely holiday coverage have a shrinking window to get their stories told. Consider these insights.
Want to avoid an embarrassing, costly hack? Consider these insights.
You could work for the organization behind one of the country’s largest music festivals, if you land this week’s featured position. Plus, check out a roundup of current job openings.
The company is hoping to bolster its reputation by increasing hourly pay for workers in warehouses and distribution centers. Here’s how it’s sharing the message.
Out of the hundreds of books professing unique knowledge of the PR industry, only a handful are truly worth exploring. Here are some titles that warrant a second look.
Coffee drinkers all over the world will soon be celebrating their favorite drip, flat white, espresso or other favorite form of their morning jolt. Plus, check out our roundup of current job openings.
