A new study sums up what many entrepreneurs hate about managing social accounts and platforms—and how agencies might help full in the gaps.
Here’s how to use technology—much of it free and user-friendly—to elevate your media relations and improve your journalist outreach.
Raise a glass to the end of an era when producing and selling alcohol was illegal in the US. Plus, check out our roundup of open career opportunities.
There’s no reason to give up on your PR efforts during the most wonderful time of the year.
As the holiday shopping season approaches, unscrupulous marketers will be plugging their knockoff products with dishonest reviews on various sites. Here’s how you can stay competitive.
Social media, online retail and a rapidly changing culture are disrupting decades of journalistic practices—and that means PR pros have to adapt to get their messages out.
Technology is making it easier to raise funds for the people and campaigns we care about. You could work for an organization leading the way if you land this week’s featured position.
A new survey sheds light on journalists’ preferences, which include more social media—and a continuing distrust of PR professionals.
The budget footwear retailer said it wanted to ‘challenge today’s image-conscious fashion influencer culture.’ It produced sensational social media content in the process.
The resource said it chose the term because of increased usage and as a call to action.
Hyperbole might be a necessary evil in public relations and marketing, but you can at least be original. Discard these worn-out clichés in favor of fresher descriptors.
Many entrepreneurs and business founders are used to doing everything themselves. Here’s why (and how) you should talk them out of doing their own public relations.
Not every bump in the road calls for all-out war. Here’s how to determine what level of response is appropriate.
These emails did the PR pros who sent them no favors. Consider the following examples of irrelevant media relations queries—along with what you can do to avoid the same reaction.
Execs want ROI for just about every penny. Tap these metrics to show your value.
