10 #PRFail tweets to help practitioners land coverage
For industry pros, it’s the Scarlet Letter of social media. The dreaded hashtag means you misfired your pitch or—egad!—called a journalist by the wrong name. Beware these blunders.
For industry pros, it’s the Scarlet Letter of social media. The dreaded hashtag means you misfired your pitch or—egad!—called a journalist by the wrong name. Beware these blunders.
Having moved from news to PR, the author shares a few insider tips that can help you break through the iron gate and land coverage—and establish rapport with your media contacts.
If you’re looking for a last-minute present for the communicator in your life, consider this list of products and services that can help make his or her job easier.
Industry gatherings provide an excellent opportunity to network and strategize for your career. Consider these tips to make the most of your experience.
Many PR and marketing pros are turning to interactive content and short clips to connect with their audiences. Consider these takeaways from Yuletide wishes.
Some were botches, missteps and Twitter misfires. Others indicated far deeper institutional problems. We mean you, Facebook.
Damaging digital critiques—even when they’re false—can lead to audience distrust and negatively impact your bottom line. This guide can help you navigate such instances.
Your year-end strategy sessions won’t seem so daunting if you stay on top of data collection and measurement. These tools and tactics can help you analyze your effectiveness and set a course.
Your audience already tunes into specific and targeted content. Here’s how your organization can reach captive listeners.
The nebulous term was heavily searched throughout the year—74 percent more than in 2017. Many remark that the word’s choice reflects national news headlines and public interest.
Who scored big in the world of PR this year? Shoe stunts, student shooting survivors and a Tesla firewater finesse have all resonated with consumers and industry pros.
Not every independent industry veteran shares the feeling, but more than enough eschew the title to give you pause before mistakenly offering an insult to a colleague.
Don’t let ‘info crammers’ or ‘quirky improvers’ damage your organization’s reputation.
Many organizations aren’t getting the most from their metrics. A new report outlines just what you should benchmark—and what benefits you will gain.
A look at the strategies that shaped the communications landscape this year can help you plot a course to a successful 2019.