Rachel Chittick
7 ways artificial intelligence will transform the communication profession
Though many digital tools are still being developed and refined, the potential exists for AI to turn PR on its head.
PR
Emma Atkinson
Peloton’s year of bad headlines didn’t faze its consumers
From equipment recalls to an unfavorable product placement, research shows people think highly of the at-home exercise equipment brand.
Tom Corfman
Why PR people don’t like talking to reporters
‘No comment’ is no strategy. Figure out what they need to know, then add what you want them to know
Bob Brody
7 reasons why your op-ed was rejected
Consider these common missteps that editors cite as why they can’t run a guest piece, even when they would like to do so.
Ted Kitterman
Behind the scenes with Bill Nye’s TikTok team
The science icon and influencer has seen big viewer numbers in recent weeks, coinciding with a scholarship program in collaboration with Dr. Pepper.
Ragan Insider Ted Kitterman
PR and marketing campaigns seek to honor veterans for Nov. 11 holiday
Brand managers hope to show their gratitude for service members with giveaways and freebies.
Ragan Insider Ted Kitterman
Why clients should dictate internal vaccine action
Here’s how one PR pro is thinking about her health care industry partners in pushing her agency staff to get the jab.
Michelle Knight
3 questions to ask before joining the latest social media platform
It might be where all the cool kids go to post memes, but is it really a good fit for your organization’s goals?
Katie Delahaye Paine
How we should re-imagine what we honor—and measure
When the PR industry measures the wrong things, it fails to demonstrate its real value and claim its rightful place at the decision-makers table.
Dan Beltramo
How to prepare for what’s coming down the path for PR pros
The industry is changing fast. There used to be a PR playbook—not anymore. Here’s what should be on your radar.
Kristina Corso
3 tips for building better relationships with reporters
By investing in the stories that matter for reporters, you can become an essential partner and trusted resource.
Ted Kitterman
Video: FleishmanHillard’s Adrianne Smith on what makes inclusion authentic
The chief diversity and inclusion officer shares how her work is looking to create a better workplace as PR pros look to the future.
Matthew L. Moseley
‘I Want You’—How Uncle Sam helped invent public relations
A comms expert shares the fascinating, checkered backstory of how modern PR evolved—and which timeless tactics of persuasion still hold true more than 100 years later.
Ted Kitterman
How Bojangles engaged NYC media to grab the national spotlight
With no stores in the Big Apple, the Southeastern restaurant chain was keen to make a big-city splash. It turned to food trucks and free meals to reach national news outlets and influencers.
Ted Kitterman
10 tools PR pros have turned to in 2021
As remote work and ongoing pandemic disruption have sparked massive workplace shifts, here are some resources that are helping communicators succeed.
