Your business partners might have a fuzzy view of what public relations is and isn’t, what it does and doesn’t attempt to do. Offer these insights to clarify the processes and team up for success.
Are your pitches sinking like a bag of rocks? Here’s how to show journalists you mean business.
Newbie practitioners try to do everything, but as your career progresses, you must shed superfluous tasks and unproductive habits. Consider these tips.
Start at the end, conduct robust research, prioritize your targets, and include contingency plans.
If you snooze, you lose. Have your virtual antennae up at all times, and cultivate a rapport with journalists so you can respond quickly—and with the ideal pitch—to breaking events.
What consumers say about your organization can quickly spread through digital channels, affecting your brand image. Many small-business communicators prepare by tracking.
Ensuring you have an impressive CV is the first step toward landing a desired job. These tips can help you polish yours. Plus, browse our roundup of current job openings.
See what communications manager Molly Mita has to say about the future of the business, then join her in New York City for this can’t-miss conference.
Your solicitation must be concise and pithy, or journalists will move on.
Here’s what you should be tracking to prove ROI and meaningful results.
Here are some career objectives ambitious communicators should consider.
Many brand managers shared videos, press releases and social media posts aimed at grabbing consumers’ attention by tricking them. Some argue the stunts aren’t worth the effort.
You could work for one of the colleges remaining in the Men’s Division I Basketball Championship if you land one of this week’s featured job openings.
‘Data tells us these stunts have limited positive impact and can actually result in unwanted news cycles’, the company’s marketing chief said in an email to employees.
If journalists don’t love your online newsroom, your news isn’t getting picked up. Here are five ways your media shop could be running afoul of writers, editors and producers.
