Write an intriguing lede, offer fresh data or new information, and get straight to the point. Oh, and do your homework so you don’t waste everyone’s time.
The public relations industry is projected to thrive in coming years. Journalism, not so much. However, there’s a robust future for former reporters who can tell compelling stories.
Clean, accurate copy is crucial for your credibility—and career. How about baking a quality-control fee into your efforts and hiring an editor?
Launching a new product or service? Announcing some guy’s recent promotion? Is your ‘best-selling’ ‘guru’ available to share ‘thought leadership’? None for me, thanks.
Working in PR or communications can be a demanding career that requires long hours and late nights. Here are some tips to help strike a healthy balance.
Millennials are earning a decent income, but many financial factors keep them from flourishing. Find out which states offer the best opportunities for this generation to thrive.
Despite familiar challenges, a compilation of results from five surveys reveals that support from top leaders and an array of new tools can clear away the clouds hanging over measurement.
A global study finds blurred lines in public perception of brand messaging, revealing increased need for authenticity and investment in earned media coverage.
Spraying out a generic pitch to dozens of journalists will garner you little attention—except maybe exile to the ‘blocked sender’ dungeon. Try these approaches instead.
People are clamoring to join certain companies, but those already working there aren’t likely to leave. See which employers made the top 10; then peruse our roundup of current job openings.
Keeping readers engaged requires diligent trimming. Here are words and phrases that savvy writers and editors should look for and remove.
Its iconic bell towers and central rose window still stand, and even as the world mourns the devastation, philanthropists pledge millions to resurrect the landmark Paris cathedral.
Measuring campaigns’ ROI, once an afterthought—if any thought at all—has become a core competency, especially in hiring managers’ eyes. How do you measure up?
Strategically touting your credentials can help you win jobs, attract clients, snag speaking opportunities and more. Here’s how to do it right.
Your PR staffers are often the first to detect a culture problem. Here’s why you should empower them to do something about it.
