For communicators hoping to get their organization’s viewpoint into circulation, certain threads must come together. Here’s what writers should consider.
As video soars in popularity, brand managers might be willing to gamble on new platforms. Will TikTok become a major social media player?
You might not need to hire an agency right off the bat, but you should make public relations tactics a priority to get your organization off the ground. Here’s what to do.
Do those online celebrities with smaller followings really have the engagement that some industry experts suggest? New research offers insights for your next influencer campaign.
Are you looking to develop international communication skills? Here are some tips for making yourself a desirable candidate for global communications roles.
Commemorating the Normandy invasion, pivotal in altering the course of World War II, organizations and politicians alike turned to stories, photos and sober salutes to its heroes.
When the yogurt company offered to pay for student lunches in a Rhode Island community, the move allowed the company to build on a brand identity of community service.
Set achievable goals, don’t make it all about you and learn from past mistakes. This guide can help you set the foundation for a winning campaign.
Marquee publications can build your brand awareness, but industry-centered coverage can be just as rewarding.
The PR Council mandates that its members pay interns for their work. The move follows increasing controversy about offering on-the-job experience as the sole compensation.
The deck’s stacked against you, so focus on helping journalists do their job more effectively. Consider these ideas.
The restaurant chain introduced new and limited-time menu items, one featuring a flapjack in between meat patties. Its marketing messages are even wackier.
Though many publications are ditching op-ed programs for sponsorship models, you can still find those that will run well-written pieces. Follow these tips.
Where are the top metro areas for creatives to find exciting work without having to pinch pennies? Find out, and then browse our roundup of current job openings.
You have plenty of responsibilities to handle without miring yourself in tedious, repetitive duties. You’re not a robot—so employ one instead. Use online tools, and free yourself up to be creative.
