Even veteran PR pros have to brush up on their fundamentals from time to time. Here are some ways to grow your media relations skillset and start earning more coverage.
Nebulous goals, unclear messaging and inadequate media prep are just some of the easily solvable problems that can mar or even undermine your otherwise outstanding campaign.
Some reporters are keen to counter the preponderance of negative news with stories that offer solutions to big societal problems. Here’s how to tailor a pitch for them.
Earned media is more important than ever as organizations tackle the problem of fake news and waning public trust.
Understanding your target audience, to whom they listen and how they prefer their information can help you launch efforts with the most ROI.
On Friday, an onslaught of outstretched arms attempting to catch the perfect angle for a photo of themselves will be out in full force. Plus, check out our roundup of job openings.
You know that contributed articles are providing a boost, but PR pros must prove their value at every turn. Here’s what you should measure.
When industry challenges spill into society, creating division and putting our children at risk, it’s on all of us to act,’ Unilever’s vice president of global media said.
Identify your specific target audience, scope out journalists who cover your beat, and keep your list updated and tidy.
A stunt intended to grab headlines can result in the wrong kind of publicity if communicators don’t take precautions. Here are some common gaffes—and tips on how to avoid them.
Establishing campaigns’ ROI is essential for grabbing top execs’ attention, elevating your budget and having a say in key decisions. Which benchmarks matter, though? Here are savvy insights.
Is a lack of career experience stifling your job search? Adding certain key skills to your résumé could be the boost you need. Plus, check out our roundup of current openings.
The social media platform has an engaged and youthful user base, but is it a good outlet for your message? Consider these insights.
Brand managers might look no farther than their smartphones or in-home virtual assistants for the next wave in storytelling, spoken search and other business components.
Which mistakes have public relations practitioners tossing and turning at night? One industry veteran shares the gaffes that every communicator should strive to avoid.
