Are you tired of getting no response to your media pitches? Here are some ways you can develop a rapport with reporters—and cut through the cluttered inbox.
As more journalists are working outside of traditional media companies, PR pros must reconfigure their outreach efforts. Here’s how these new media pros want to be contacted.
Research suggests consumers want organizations to take a stand, but a high-profile position can turn your brand into a lightning rod. Is the risk worth it?
After months of crisis following the tragic crashes of two airplanes—potentially due to manufacturer malfeasance—some in the airline industry hope to revive its reputation.
It might be time to make data a part of your professional DNA; many of the best jobs of 2019 require analysis of metrics. Find out which jobs earned the top—and bottom—spots.
Securing the sit-down with that news channel or high-profile (or niche-specific) publication is just the start. Here’s a dandy half-dozen tactics to land your message and ensure a return visit.
Finding your foothold in the PR industry can be daunting but with these tips, you’ll be prepared for any opportunity that comes your way.
A new study reveals that PR has a lot to offer online campaigns, including understanding the target audience, content generation, brand visibility and more.
The term is meaningless without the true leadership behind it. Here are some tactics PR pros should use to build their clients’ reputations.
A recent survey of reporters showcased growing usage of social media platforms for news, but many traditional media relations best practices apply.
Consider these insightful, practical tips for the aspirational solo pro.
If you think the festival that celebrated the best in creative advertising and marketing can’t carry insights for your position, think again.
Two in 10 top bosses don’t know what PR stands for, and as many as 40% don’t believe it can enhance their business. Here’s how public relations pros can enlighten and persuade them.
The tech company was overtaken by Apple’s iPod years ago, but the brand still has a compelling story to share about its history with music lovers. Can nostalgia juice Sony’s bottom line?
In a new report, consumers say seeing ads alongside offensive content damages their opinion of that brand. How can your organization avoid guilt by association?
