Several aggregated surveys deliver some hard—and sometimes hard-to-stomach—data about the current state of public relations, journalism and the crossroads of the two.
Given that the average person changes jobs a dozen times, you’re probably poised for a career move—whether you know it or not. These tips will get you primed for that next plum position.
Media relations brings new challenges as media outlets tighten budgets and reduce staffing. Consider these insights, gleaned from recent interviews with reporters.
Fluff, puffery and linguistic sleight of hand could be undermining your credibility—and harming your career. Watch for these weasel words and phrases that could come back to bite you.
A new study suggests shortening commutes and mitigating transportation hassles is a top way to improve recruitment and retention. Is your commute driving you to consider a career move?
If the purpose of all your content creation and media outreach is to drive traffic to a website, you must have a firm grasp of how search engines work.
Relax, robots are not taking your job. New technologies can ease industry professionals’ daily duties and open the door to greater career achievements. Just breathe—and read on.
The city discovered that no global agency was ready to mop up its reputational mess as pro-democracy protesters have revealed cracks in public perception of the Asian business hub.
Sometimes recovery takes more than medicine. The iconic spokes-duck, crafted into an interactive toy, gives youngsters undergoing treatment a much-needed morale boost.
Landing coverage in reputable news outlets is essential in this era of dwindling public trust. Skilled practitioners can seize the moment, with help from technology for metrics and scale.
Before you jump at an offer to work in a major U.S. city, make sure you can afford the cost of living. Find out the priciest metropolitan areas, and then check out our list of current openings.
Word-of-mouth is great, right? Well, if people are mangling the name of your company or product, then not so much. Here’s help for frustrated marketers and PR pros.
After a highly successful activation last year for the Browns’ first NFL win in two seasons, Budweiser decided to go back to Cleveland—and sell some refrigerators.
In our cynical world, consumers and employees alike are increasingly seeking out ethical companies. Here’s the right way to incorporate generosity into your work.
The internet is chock-full of visual content, and it’s all free for the taking, right? You bet your logo it’s not. Here are common transgression areas and how you can avoid getting sued.
