The organization wanted to reshape its core values to address changes in the health care industry. Here’s what communicators can learn from the exercise.
Much has been made of financial literacy and business prowess, but what specific skills are industry leaders talking about? A study picked Page Society members’ brains for a consensus.
In our global economy, business concerns span time zones and even hemispheres. To secure more expansive coverage for your organization or client, follow these tips.
Consumers put great stock in endorsements and in damning assessments of products and services, but some such writeups are completely fake. Here’s how to spot them and respond.
A growing hunger for interactive content (as well as chummier chatbots), better algorithms for targeting purchase suggestions, and a seismic shift in the online influencer landscape.
Measurement is crucial, along with understanding new tech and adopting an agile mindset.
Relevance and personalization are crucial to your email’s efficacy, but without a striking subject line—and maybe some social media schmoozing—it’s bound for the trash bin.
Even if you have a successful agency business, some PR pros are finding new leads and creative outlets on platforms like Fiverr and Upwork that sell a wide range of freelance services.
Your clients or execs might be surprised, even to the point of distress, by a phone call from a journalist seeking comments or insights. Offer this guidance to help them seize the opportunity.
Keep these tips and takeaways in mind as you work to prevent crises, build trust and boost your authority.
Out of the hundreds of books professing unique knowledge of the PR industry, only a handful are truly worth exploring. Here are some titles that warrant a second look.
The PR and communications veteran shares insights from her career with the audience at Ragan’s Future of Communications Conference. Despite the challenges, her outlook is optimistic.
Your audience can help share, spread and shape your message, but authenticity is paramount. Here’s how to elicit purposeful, personalized pieces.
The company’s humble beginnings—an air mattress and breakfast for $80 a night—proved to be the box spring upon which the global business was built. Savvy messaging helped, of course.
Part of the PR function is getting your organization’s experts and newsmakers placed in high-authority publications—but you can’t guarantee success. Here’s how to build your case and land strong coverage.
