Ragan Insider Ragan Staff
The year’s top 5 stories in PR
PR metrics, tech tools, presentation tips and content calendars topped the list of popular stories in 2019.
PR
Ragan Insider William Comcowich
PR metrics and analytics: 10 trends to watch in 2019
Gathering data is fine, but deriving salient insights requires more than counting raw numbers. Consider these pressing realities and emerging approaches as you steam into the new year.
Ragan Insider Shalon Roth
20 common PR habits that drive journalists bonkers
Public relations pros know better, but somehow these worst practices worm their way into the course of a workweek. So to review, here are peeves, taboos and no-nos to avoid at all costs.
Ragan Insider William Comcowich
10 terrific tech tools for PR pros
These apps, plug-ins and other handy helpers can streamline your workday and help you address writing and outreach issues.
Ragan Insider Jack Kalavritinos
Seize the 2020 political moment to tout your brand principles
Politicians shouldn’t be the only ones who are using a soapbox and megaphone. Center your company messaging around your primary tenets, and don’t be shy about proclaiming them.
Ragan Insider Scott Beaudoin
Tips for B2B companies to embrace CSR
Corporate social responsibility efforts such as sustainability and human rights are no longer a mandate solely for consumer-facing enterprises. How is your organization stepping up?
Ragan Insider William Comcowich
Why and how you should capitalize on holiday pitching
Print publications expand their ‘news holes’ because of a spike in ads, and many editors desperately seek topics to fill that space. Here’s a December dozen ideas for landing coverage.
Ragan Insider Michelle Garrett
What lies ahead in 2020? Predictions from 20 PR and comms experts
Were scant days away from a nascent decade, and key voices have salient insights to offer. What’s ahead for storytelling, the ‘trust gap’ and the vexing matter of ROI measurement?
Ragan Insider Andrew Gilman
Legal has its role, but PR must have a decision-making voice—here’s why
Before your esteemed attorneys steer top executives toward a particular path, consider this cautionary tale of overzealous trademark protection, derived straight from the backcountry.
Ragan Insider Ted Kitterman
The PR success stories of 2019
PR pros love to mock the missteps and misfires, but what were the campaigns that deserve our admiration? Here are a few notable moves that scored in 2019.
Ragan Insider Evan Nierman
Popeyes, a case study: Crisis response takeaways for franchises
The chain’s chicken sandwich debuted this summer, spurring huge demand—along with a rash of violent incidents at its locations. Here’s the case for PR prep for franchise parent companies.
Ragan Insider Wojtek Dabrowski
Why companies should invest in reputation
It’s important to ‘build the brand,’ but time, money and resources are better spent on establishing trust and bolstering credibility.
Ragan Insider Whitney Dailey
What purpose-driven companies need to know about Gen Z
This emerging tier of future leaders has a lofty collective vision and a tenacious desire to realize their ideals. Businesses can and should partner with them for a more responsible tomorrow.
Ragan Insider Ted Kitterman
Infographic: How to respond to negative consumer reviews
An unfavorable review can damage your reputation, but a poor reply will only make a bad situation worse. Here’s guidance on turning an adverse online interaction to your advantage.
Ragan Insider Ronn Torossian
The keys to reaching millennials: aesthetics, purpose, convenience
Younger consumers are crucial audiences for organizations eyeing future growth. Reaching them hinges on understanding what they want from your organization.
