As technology grows in sophistication, so do bad actors seeking to exploit it. A supply/demand gap in talented watchdogs puts businesses in all sectors at heightened risk. Happy New Year.
Even though programs with application fees can feel like pay-to-play posturing, the third-party validation can be helpful in distinguishing your organization or client.
PR pros and marketers must keep tabs on what makes established and potential customers tick, the stimuli that motivate them, and how their habits and preferences are evolving.
The Consumer Electronics Show dazzled with prototypes, applications and innovations, but inspiration from the annual event isn’t limited to those in the tech realm.
The PR industry never stays the same for long. Here’s how our Advisory Board suggests you invest in yourself to reap the rewards of the dynamic year ahead.
One PR pro discovered that the extra airplane travel was exactly what he needed to find a new perspective. Here’s how this ‘super-commuter’ finds his work/life balance.
The pageantry, the passion and the global reach all have significant allure for marketers and brand managers. Still, crises can hit even amid the revelry, so a response plan is essential.
As new data security laws come into effect, PR pros must be at the forefront of efforts to prevent reputational crises—or worse.
To improve your campaigns, your efforts must be measured, and team members must be held to account. Here is how to solicit and offer critical feedback without alienating your team.
Prep your team—and your budget—for an increased focus on social responsibility and greater integration across departments.
Leaders from across the industry weigh in on the most exciting (or terrifying) developments that communicators will face in the coming year. In short: Prepare for change.
Savvy pros should strap in for a wild ride and prep for a proliferation of false news, deepfakes and brands taking polarizing stands.
Are you looking for more meaning in your chosen vocation? One PR pro shares advice on getting involved in campaigns about sustainability and environmental justice.
From Popeyes’ triumph in the Chicken Sandwich Wars to Airbnb’s dreamhouse getaway, creative agility carried the day. Takeaways from these and other efforts abound.
As journalists face dwindling resources and rapidly churning news cycles, organizations must deliver comprehensive brand information in a central location. Follow these tips and tactics.
