Growing pains are part of the deal, of course, but miring yourself in tech details eats up time and money—and often your patience. Try these approaches to ease your workweek.
The challenges that organizations face from data breaches and cybercrime fall squarely in the laps of communicators. Here’s what a savvy PR should be advocating for.
You want a new challenge, need to change things up or have awakened to different priorities. Here are tips on how to bring about the change you desire in your career.
Hackneyed phrasing is a red flag for journalists, yet PR pros often cram their messages with trite language. Here’s what to avoid, along with tips for trimming extraneous verbiage.
Silence doesn’t necessarily mean rejection, so rather than infer a ‘no,’ consider these other approaches. Patience and persistence are often your most valuable assets.
The CEO shared insights into his agency’s annual Trust Barometer for a room full of executives and communicators in Chicago. His main message: It’s time for business leaders to step up.
Internal messaging should inform employees and outline steps to keep them healthy. Externally, companies can help quash misinformation and actively support health organizations’ efforts.
Want to accelerate your professional progress? Here’s why an advanced degree could be the high-octane fuel you need. Says one communicator, ‘My MBA changed my life.’
Getting earned media hits is of great value to all organizations, but PR pros can do so much more to safeguard reputations and drive a conversation about their brand or client.
The job market is tight, but that doesn’t mean you should lower your hiring standards. Here are some tips on how to find the talent you need for your agency or team.
Beyond sharing your special campaign’s metrics, point up its personal impact—ideally with the help of a big-name influencer. After all, a nod from Barbra Streisand wouldn’t hurt, would it?
Form follows function, but with digital content malleable to both text and visual conveyances, delivery options abound. The trick lies in familiarizing yourself with their beats and preferences.
It’s going to be a wild ride. And with all the stories communicators can expect to compete with, it’s going to be more crucial than ever to know how to get in front of decision-makers.
With all the changes in the last decade—from the rapid rise of social media to the slow demise of local newspapers—how can PR pros make their case for bigger budgets?
Industry practitioners looking to advance should be fluent with the latest technology, from social media to data and analytics. A robot might not take your job, but a tech-savvy competitor could.
