Ragan Insider Abby Chinery
Journalists reveal what makes them open your email pitches
Having a hard time getting through to your target outlet? Consider these essential steps.
PR
Ragan Insider Julia Angelen Joy and Mary Beth West
Why communicators must address the big, white elephant in the room
White PR people in power must participate more actively in systemic change for racial equality. For clients and organizations to thrive, everyone must have these tough conversations.
Ragan Insider Rob Reinalda
How the PR industry has changed in the past 25 years
Ragan Hall of Fame honoree Philip A. Nardone looks back on his career, key personal decisions, the struggle of operating in a pandemic, and his favorite myth to bust.
Ragan Insider Ted Kitterman
How comms solutions and services believe PR has changed from COVID-19
Many solutions providers are trying to use their expertise and tools to help organizations deliver better messaging during the global pandemic.
Ragan Insider Jonathan Rick
If you aren’t pitching, stop calling yourself a PR pro
A flack who doesn’t pitch is like a gas station without a tire pump: Annoying and avoidable.
Ragan Insider Beki Winchel
Taking a stand can be risky, but you can’t stay silent forever
Ben & Jerry’s made a forceful statement in response to #BlackLivesMatter protests, but organizations across industries can take a page from its playbook to foster trust and respect.
Ragan Insider Ted Kitterman
How brand managers can build lasting relationships during COVID-19
What kinds of messages are resonating, and why is PR such an essential part of your organization’s recovery strategy? Here’s what industry leaders have to say.
Ragan Insider Tyler Bryant
5 tips for finding the right awards program for your campaign
Winning an award for your work feels great and can impress potential clients—but how can you minimize the financial risks involved?
Ragan Insider Beki Winchel
4 ways OKCupid handles media relations during COVID-19
Finding stories in your data can lead to big earned media wins.
Ragan Insider Richard Chen
How to balance PR and legal concerns in a crisis
These crucial teams can find themselves at loggerheads, but their collaboration is essential for navigating through a crisis.
Ragan Insider Shaun Randol
How internal comms and PR can collaborate and harmonize
If you have distinct, separated content factories operating within your organization, you could be missing major opportunities for collaboration–and productivity.
Ragan Insider Jim Ylisela
Anatomy of a leadership video
Needed more than ever, even a simple CEO message can get complicated in a pandemic.
Ragan Insider Rob Reinalda
Measurement experts: Solid metrics and trust go hand in hand
Learn what matters in the ‘new normal’ and why frequent pulse surveys are key. You can’t succeed without engaged employees, so ‘test, test, and test some more.’
Ragan Insider Ted Kitterman
Survey: COVID-19 highlights power of collaboration for PR pros
Our poll respondents say the crisis has changed the industry forever. Here’s how communicators see their future function as businesses navigate their way back to ‘normal.’
Ragan Insider Jim Miller
How nonprofits can engage during COVID-19
Telling the story of your organization during this pandemic requires careful positioning and relying on your subject-matter expertise. Here are some tips.
