Media Relations

Robby Brumberg

A venerated communicator shares hard-won wisdom from a remarkable career

Peter Woolfolk drops his best tips on media relations, crisis comms and delivering meaningful messages amid turmoil.

Ted Kitterman

8 rules to follow for media relations in 2021

Experts share their inspiration and advice for finding earned media success in the coming year.

Sally Ann O'Dowd

What communicators can learn from the White House press secretary

Comms professionals analyze Jen Psaki’s performance, even the #PsakiBomb.

Joy Knowles

Don’t be a #PRFail: 5 common pitch fumbles to avoid

What are the media relations gaffes that will earn you a mention on Twitter? Here are some of the worst offenses to avoid.

Ted Kitterman

Takeaways from Marriott’s emotional CEO video

The hotel chain’s chief Arne Sorenson looked right into the camera to deliver his regrets and sympathy for team members affected by the COVID-19 crisis.

Maddie Nance

5 tips for keeping your career moving during COVID-19

The current crises won’t derail your career if you stay focused on your goals and continue to build your professional network.

Courtney Baumann

How to score a podcast interview for your exec

With exploding audience numbers, the digital audio format offers big upsides for organizations eager for thought leadership clout and earned media hits.

Joe Livarchik

Giving thanks for journalists and local news outlets in a difficult year of reporting

For PR and media relations pros, a season of thanksgiving is a time to reflect on essential partners and colleagues.

Ted Kitterman

Report: Communicators must embrace new skills for earned media success

As the needs of increasingly digital-first media outlets change, PR pros must adapt to make their news releases relevant and effective.

Robby Brumberg

How to craft a winning media relations strategy

April Kaull of West Virginia University shares how to gain coverage, trust and traction in a chaotic news environment.

Beth Haiken

4 tactics that will grab reporters’ attention

Despite the ongoing pandemic and shrinking newsrooms, PR pros can still find coverage for clients by embracing proprietary data and unique workplace stories.