Former reporters who are jumping into PR roles share takeaways for their new colleagues about how to engage with news media gatekeepers.
Cross-functional comms and cooperation is linked directly to your bank account. Here’s how to reduce redundancies and prevent confusion for customers and colleagues alike.
Need a quick PR win? Here’s how to get your pitches read and score more media coverage.
The media efforts and crisis comms around the big sports event reveal how the pandemic still drives important messages, even if parts of the globe are starting to make a return.
Despite the ongoing pandemic, the organization is finding media coverage wins and forging stronger connections with its customers.
Spectacular stories often lie just beneath the surface. Uncovering those gems requires a bit of prodding and strategic digging; here’s how to master this invaluable skill.
Carve Communications’ David Barkoe shares his approach to snag a reporter’s attention.
Crisis comms and media relations expert Nick Lanyi shares some of the more offensive ledes that will doom your pitch.
Experts at our recent Media Relations and Measurement virtual conference share tips on how to get audiences to stop doomscrolling—and spend more time with their stories and offerings.
The explosive soccer imbroglio offers plenty of prescient takeaways for messaging maestros. Not least of which: Don’t infuriate or alienate your fans.
A top communicator from the jobs and recruiting hub shares how the company pivoted during the pandemic, how it measures success, and why it’s crucial to harness the power of brand ambassadors.
Credible sources and pitches emailed early in the week, according to a new Muck Rack report.
For those looking to earn coverage in the coming year, here are some developments you must follow.
As media outlets become short staffed and reporters face increasingly complex stories in industries like tech and finance, PR pros can be essential partners in sourcing great stories.
This free advice from the Twitter accounts of media pros is crucial advice for finding earned media success in the coming year.
