Kim Clark
How to respond to the backlash over diversity work
Use empathy to help bring along the people who feel excluded from your DEI efforts, says Deborah L. Johnson.
Media Relations
Michael Kaye
Why interviews should have ‘tweetable’ soundbites
The former global communications and public relations lead for OkCupid shares how the brand broke through a changing media landscape and crowded market—with just one interview.
Tom Corfman
Why PR people don’t like talking to reporters
‘No comment’ is no strategy. Figure out what they need to know, then add what you want them to know
Jim Ylisela
5 films to help you think like a journalist
Tips on reporting and writing from Woodward, 60 Minutes – and Ron Burgundy.
Ragan Staff
What’s on your crisis communications checklist?
Workshop’s free guide offers tips, templates and must-haves so you’ll never face a crisis unprepared.
Bob Brody
7 reasons why your op-ed was rejected
Consider these common missteps that editors cite as why they can’t run a guest piece, even when they would like to do so.
Arthur Solomon
What to avoid when speaking to reporters
If you say something to a journalist, it’s likely to find the light of day. Proceed accordingly.
Ragan Insider Robby Brumberg
Consistent messaging strengthens communication at the University of Alabama at Birmingham
Two of the school’s top communicators share their strategic pivots and continuing efforts to keep the school thriving through uncertainty and COVID concerns.
Matt Rindone
Buzzfeed editor shares why brands should consider working with ‘editfluencers’
Freddie Ransome explains why journalists are leaving the newsrooms to create influence on social media, and what this means for brands.
Kristina Corso
3 tips for building better relationships with reporters
By investing in the stories that matter for reporters, you can become an essential partner and trusted resource.
Ted Kitterman
How Bojangles engaged NYC media to grab the national spotlight
With no stores in the Big Apple, the Southeastern restaurant chain was keen to make a big-city splash. It turned to food trucks and free meals to reach national news outlets and influencers.
Caroline James
The relationship between tech, venture capital and the media is changing
Eric Newcomer, former reporter for Bloomberg and tech industry insider, shares how media relations must adapt in the current landscape of the ‘techlash.’
Sally Ann O'Dowd
‘A privilege to have rich conversations for a living’
Kevin Kaminski, group editor of Lifestyle Media Group in South Florida, shares career highlights and describes the three traits of successful publicists.
Ted Kitterman
Is your pitching unethical?
PR pros weighed in online on whether poor media relations practices such as emailing irrelevant ideas and adding reporters to mailing lists flout the laws of morality.
Lisa Camooso Miller
6 lessons from journalists after more than a year of COVID-19
Lisa Camooso Miller interviews reporters for her podcast, The Friday Reporter, getting a behind-the-curtain peek at their work and how communicators can offer them what they need.
