At companies where messaging platforms have taken hold, employees (and communicators) rely on them more often than on traditional methods, according to Ragan’s 2021 Communications Benchmark Report.
New data reveals gaps in and accountability for inclusion initiatives. Also, find out which types of trainings companies are prioritizing amid an ongoing reckoning on race.
The short video social media app has become extremely popular, and brands are looking to capture some of the audience that is flocking to the format.
The week’s essential content and fresh industry pickings for those dedicated to employee well-being.
To keep up with the competition, communicators should stay up on data privacy, audience targeting and next-generation measurement techniques.
The pandemic has made trust more important than ever. Here are some ways you can survey your stakeholders to see if your credibility is waning or waxing.
Follow this guidance to prove the worth of your work.
If your execs are skeptical of the bottom-line benefits of engagement, suggest they write a $19,000 check every time someone heads toward the exit.
A top communicator from the jobs and recruiting hub shares how the company pivoted during the pandemic, how it measures success, and why it’s crucial to harness the power of brand ambassadors.
Analyze the scope of your current work, collect insights from employees, and let that raw feedback fuel your strategy moving forward.
Everyone wants to be perceived as true to their core values and mission—but are your efforts actually successful? Here’s how to measure your outputs.
Quarterly reports are a treasure trove of information for communicators and PR pros. Here’s how to find the data you need when analyzing the numbers.
Julie Spencer Washington shares how the health care giant is dispelling misinformation and changing minds through uplifting, targeted messaging.
Numbers, when used to tell a great story, can be your secret weapon in convincing skeptical audiences and driving key metrics.
Here are some ways you can ensure your targets are intrinsically linked to business goals, cementing ROI and proving the value of your work to leaders.
