Marji Sherman
How to prepare for the big updates coming to Google Analytics in 2023
You might think you have time, but it’s important to start the process now as it is not as simple as just turning on a switch.
Measurement
Brian Pittman
How to ‘speak CEO’ with your measurement strategy
Flashy KPIs and vanity metrics might make your boss happy, but they won’t optimize your communications. Here are three more strategic—and surprising—ways to quantify your value.
Justin Joffe
These are the biggest challenges to measuring comms, Ragan survey says
We asked communicators in the 2022 Communications Benchmark Report what obstacles are impeding their measurement strategies. Here’s what they said.
Ted Kitterman
How to avoid writing bad survey questions
Use these best practices for polling to better measure the effectiveness of your messaging.
Ted Kitterman
Here are the top media monitoring tools, according to Ragan survey
Comms pros share what they’re using to track media mentions and brand reputation in our 2022 Communications Benchmark Report.
Ragan Staff
How to get the resources you need for successful internal comms
The first step to getting more is showing an ROI on what you already have.
Ragan Staff
3 tips for executive dashboard design
How to create simple, clean metrics dashboards that executives want to look at.
Ragan Staff
Why it’s so critical to measure your internal comms
Measurement helps us figure out what’s working – and what’s not. Don’t fly blind with your strategy.
Ragan Staff
How to use data to tell communications stories to leadership
Demonstrating your success as a communicator can be stressful. Learn how to build a dashboard that will tell your stories to leadership.
Justin Joffe
How to help managers beat communications burnout
Employee comms leaders share tips for supporting overwhelmed managers.
Jim Ylisela
When it comes to measurement, turn to journalism
Is your internal communications getting the job done? Apply the 5 W’s—and don’t forget the H.
Justin Joffe
How to start measuring your DE&I progress
Two DE&I practitioners share metrics around recruitment, participation and more.
Ragan Insider Kacey Larsen
Intuitive comms that improve employee experience
In personalizing the employee experience, internal comms pros must become masters of flexibility and adaptation.
Holly Ober
What research reveals about optimal survey length, questions and strategy
The data offers prescient takeaways for communicators keen on gleaning better, more substantive feedback from employees and key stakeholders.
Mark Mohammadpour
Leveling Up Wellness, Part 7: The role of HR and internal comms as trusted advisors
How to partner on an impactful well-being program.
