Allison Carter
Using data in your planning and evaluation strategies
From planning to evaluation, Ketchum’s Mary Elizabeth Germaine is all about the numbers.
Measurement
Ragan Insider Ragan Staff
Ragan research shows internal comms audits are infrequent and uncommon
It’s time to reevaluate the effectiveness of your comms measurement.
Ragan Insider Justin Joffe
What to include in your comms project scorecards
Because communicators with analytic acumen are better than able to speak strategically about their work and its results.
Ragan Staff
How to build a strong remote culture through individualized employee communications
To create a sense of community, Monster prioritized the individual employee.
Ragan Staff
Read the executive summary from Ragan’s 2023 Communications Benchmark Report
The annual survey asked nearly 1,000 communicators across industries how they’re overcoming obstacles and shaping strategies. This is what they said.
Ragan Insider Justin Joffe
How to act on employee feedback
These steps can help you move from listening to action.
Ragan Insider Justin Joffe
7 steps to creating a measurement dashboard
Before you start measuring, you’ll need to set definitions, get a consensus and more.
Isis Simpson-Mersha
6 questions with: Muck Rack’s Linda Zebian
Senior Director of Communications and Community at Muck Rack Linda Zebian shares her concerns about news organizations shrinking and what tool she enjoys for brainstorming.
Ragan Staff
VIDEO: How young communicators can use data to inform their campaigns
We chatted with Maddie Simko, senior account supervisor at Marina Maher Communications as part of NextUp, a video series highlighting the brightest young minds in comms.
Polly Traylor
How to measure your corporate comms without expensive tools
Whether you’re a startup or simply a small, growing company, measuring your corporate communications doesn’t need to break the bank.
Ragan Staff
Benchmark your communications wins — and challenges — for the year
Before taking Ragan’s 5th Annual Benchmark Report, here’s a look back at last year’s most prescient findings.
Tom Corfman
Turning numbers into compelling stories
Just add people, color and examples.
Sean Devlin
It’s time to rethink how you measure the impact of your communications
The Barcelona Principles remain an effective framework to help you determine what is and isn’t working.
Sean Devlin
OkCupid’s global head of comms on using data to inform your comms strategy
We spoke with Michael Kaye, global head of communications at OkCupid, about how to better weave data into storytelling.
Ragan Staff
How to set effective internal comms benchmarks
You must be able to identify your strongest — and weakest — communications strategies.
