Measurement

Clarifying your measurement terms is an essential first step toward gauging the efficacy of your efforts.

Livestrong, a charitable foundation for cancer patients, engages its audience with name recognition and an outlay of about $25.

Communicators weigh in on what to assess, and how best to assess it, in the ever-changing social media cyberscape.

The ‘Barcelona Principles’ codify measurement; now, the trick is getting universal buy-in.