Measurement

Only a quarter of links from Twitter actually show up in analytics tools.

Wall Street Journal tackles the controversial topic of advertising value equivalency, a practice that does nothing more than help publicity seekers bloat their efforts.

We’re in the “I Love Lucy” era of social marketing, Farhad Manjoo writes in Fast Company—an age of ‘unaccountability.’ Is that true?

While more than 80 percent of companies use social media, less than half actually measure their efforts.

If this doesn’t make you ‘completely rethink’ how you use social media data, the researcher has promised to buy you a drink.

There are times when measurement is a waste of time and does you no good. Don’t believe me? Take a look.

Measurement expert Angela Sinickas lays out exactly what you should do to demonstrate your worth.

Not every company should measure online sentiment. Use this guide to decide whether it’s best for you, and how to evaluate your findings.

Bon Secours, Inova and Swedish have distinct approaches. Which would work best for your organization?

In an excerpt from her new book, measurement guru Katie Paine walks you through the steps you should take before implementing any measurement program.

Is your social media campaign actually successful? Re-evaluate it with one (or more) of these methods.

Experts in measuring communications effectiveness reveal the major blunders they see their peers making.

For PR and social media specialists, a malleable metric of success.

It’s hardly neurosurgery, but it does take some initial effort and ongoing diligence. Then, it’s all about impressing your boss.

Let’s look beyond the buzzwords and focus on the essentials.