Measurement

That’s one of 10 things you should expect this year, according to measurement guru Katie Paine. Find out what else awaits you.

What to expect when you are expecting measurement.

Follow this step-by-step guide to not only make measuring social media easy, but effective.

It doesn’t have to be an arduous process. Follow this guide and you can have a plan in place today.

Ready to prove that there is such a thing as social media ROI? Use these proven examples to make your case.

Use this measurement quartet to determine whether your content is ‘working.’

There is no set amount that every company should allocate to measuring PR efforts, but these questions can help you determine the budget that’s best for you.

Why is that you keep hearing about how you can quantify ROI, yet still feel stuck? Maybe these reasons are holding you back.

Likes don’t mean engagement, and sentiment might not matter. Read on to make sure your measurement strategy isn’t built on fiction.

Metrics you can apply to blogs, Twitter and Facebook.

Looking beyond ‘likes’ is important, regardless of the nature of your brand.

Katie Delahaye Paine hosts a Q&A on measuring social media, and she shares the most important answer to all your questions.

The European summit shines a light on the distinction between measuring social media efforts and just monitoring them.

Measurement isn’t enjoyable. Or is it? These ideas might change your mind.

Five measurement books you could take to the beach.