It’s this author’s pet peeve. Don’t be so quick to discount clips—nor attack the person who suggests they matter. Measure what you can, and move on.
Things can get a little muddied when it comes to unique visits, cookies, and tracking traffic. Here’s some help.
Your guide to understanding the lingo to get what you want. Hint: ROI is not synonymous with results.
They would never admit to it, but most companies don’t have the right tools, can’t make sense of the data, or are afraid of what the data might say.
A foundation breaks down exactly how it measures social media. Its plan shouldn’t look much different than yours.
Print this out and tape this checklist from measurement guru Katie Paine to your desk.
Use this handy checklist to create a targeted, easy-to-manage measurement plan.
The author believes in the power of data, but not at any cost. Here’s why.
In an excerpt from new book, measurement guru Katie Paine walks you through the steps you should take before implementing any measurement program.
Dismissing measurement is both harmful and confusing. Here are four reasons why it’s crucial to quantify our efforts.
Don’t dwell on how much traffic your blog gets or how many followers you have. These are among the metrics you shouldn’t waste time measuring.
In the first installment of a series on measurement, the author explains how to make sure your boss or client is satisfied with your measurement efforts.
The queen of measurement lays out what you shouldn’t waste your time with, and what to stop ignoring.
There’s no magic bullet for success so stop searching. Here’s how you can improve your approach.
