Measurement

Here are ways to sift through the raw numbers and find meaningful information about how well your online content is doing.

There are more options to monitor Web analytics than you might think. Take a look.

Demographics and statistics are just numbers—unless you add insight to the mix and create branding opportunities.

Overworked social media staff lack time—and sometimes the know-how—to measure their impact and monitor the Web, a new survey reveals.

You can’t measure social media with old tools any more than you can measure water with a yardstick. Maybe you’ll find the depth in a given spot, but beyond that?

It’s really not enough to have a visitor hit ‘play’ and then bail out moments later. You need staying power. Here’s what to look for.

Measuring your audience’s engagement is no easy task, but this non-profit succeeded. Here’s how you can do the same.

Need help building a case for your 2013 social media budget? Use these four approaches to track your results, and the C-suite won’t be able to turn you down.

The key to success is to first determine your communication goals. That, experts agree, should come well before even considering which tool you might use.

Don’t just tweet and hope for the best. Use these tools to see how many people saw your tweet, if they visited your website, and more.

A look at the people who tackle PR and social media measurement, personified by characters from Harry Potter, The Great Gatsby, and other works of literature.

From reference materials to classics to inspiring page-turners, this list has it all.

Avoiding measurement won’t make it go away. Follow these tips to ease the pain.

Aspiring metrics mavens, listen up! These are the courses you’ll need, whether you’re pursuing an undergraduate degree or continuing your education.

Brands will ditch silos, focus on the customer, and connect results to business goals, Katie Paine says.