What you and your agency need from a measurement tool probably isn’t the same as what other pros need, but one of these gauges ought to help.
The Barcelona Principles are the PR industry’s newest measurement guidelines. Here’s how to apply some of them to your next campaign.
Trying to convince an organization to sign you up to write white papers, create a blog or shoot videos? Here are some ideas for proving your ROI.
A checklist to help you implement the new PR and social media measurement standards.
Do you miss reports of your company on TV? Monitoring tools allow you to track coverage—and respond—especially when facing negative coverage.
You can create content that is compelling and draws eyes while also raising your company’s search engine rankings.
It’s not impossible—it just takes some work. To find out if your efforts are paying off, track these metrics.
Do you need a little more from Google Analytics? A custom-made dashboard might do the trick. Here’s how to set one up.
Are you ready to see if all your hard work on the company’s social media profiles paid off? Measurement queen Katie Paine offers her tips.
A Ragan/NASDAQ survey reveals: Measuring social media is a priority, PR pros favor gauging outcomes over outputs, and 45 percent of companies spend less than $5,000 on measurement.
Here’s some fundamental information to get you started using this powerful online tracking tool.
Manpower, tools, and time remain roadblocks, prompting a resounding ‘meh,’ about just how well their metrics are succeeding, a Ragan/NASDAQ OMX Corporate Solutions poll reveals.
Do you want to measure the success of your Facebook and Twitter efforts, but aren’t sure how? These simple equations—we promise they’re easy—can help you out.
How well are those pins performing? Now you don’t need to rely on third-party apps or guesswork.
Although lack of a unified standard is the biggest measurement problem, most PR pros said that’s “impossible” to achieve. And those Barcelona Principles? Most never heard of them.
