Measurement

Insufficient tools are the biggest obstacle to internal communications measurement, this expert says. Do you agree?

Metrics are crucial in the online marketing world, so peruse these offerings for help with wrangling that elusive information.

Counting opens isn’t enough, respondents say in a Ragan/PoliteMail survey. But many find it hard to measure whether they’re making a difference—and most aren’t measuring at all.

From widely varying approval scores to inflated ‘impressions,’ we look at realm of lies, damn lies, and statistics. So, shed that prom dress and start mining relevant numbers.

Comments don’t reflect the quality of a piece of content, and TV is veering from its longstanding role to more of an Internet-hybrid role. Measurement focus must change, too.

Ask yourself these questions to determine whether your social media efforts are helping your organization achieve its goals.

Your upper-tier executives crave numbers. Here’s a primer on how to accommodate them.

Even the folks behind PBS’ post-Edwardian drama worry about measurement. Hear how PBS tracks social media, and why ROI isn’t the best metric.

ROI from public relations campaigns often manifests itself in intangible ways. You can’t gauge something unless you can identify it. Here’s what to look for.

Vanity metrics, like advertising equivalency and media impressions, may be the scourge of PR measurement, but this PR pro argues that, for the CEO’s sake, they may be necessary.

There are three types of metrics and one crucial formula that will help you evaluate your online efforts—and justify your role in your organization.

You’re not the only communicator intimidated by data. Here are the biggest obstacles organizations face when collecting data, and how to understand the numbers to bring in more business.

A manageable plan to deal with the pressure to become data-driven.

Our health care editor measures the return on investment of waking up and starting the workweek. Grab a blindfold, some hot cocoa, and an abacus.

From information overload to ‘Stupid Data’ to ignoring your colleagues’ collective expertise, there are pitfalls inherent in relying on metrics and factoids. How many of these do you see in your workplace?