Measurement

This best practices guide will boost your PR measurement, with case studies from Adobe, McDonald’s USA, and Roche.

ROI has its merits, but your brand outreach calls for different metrics. Here’s what to gauge, and how.

Looking to prove your PR shop’s value to the organization? Take a page from Cision. Pitch reporters individually, and glean information from the Web addresses you provide them.

Not all metrics are equal. The three on this list aren’t worth your time.

A third of organizations don’t measure the internal emails they send, a PoliteMail/Ragan survey reveals. But most plan to change that, hoping for insights into how well they’re doing.

Setting viable metrics starts with the formation of your PR program. Consider your goals, campaign scope, and audience. And be sure your tools and benchmarks match up with these other elements.

Google Analytics offers PR pros a lot more than just how much traffic a website generated in the last month.

Stop wasting time on content marketing tactics that don’t bring results. This infographic reveals which types of content work best, and the metrics you should track.

Ever wonder why the boardroom ignores you? You have no credibility without measurement.

It’s time to dispel some glaring misconceptions about this form of measurement. Here’s where you have it wrong.

PR measurement doesn’t always have to be so complicated. Check out what your website—and Google Analytics—is telling you.

Impressions don’t cut it in PR measurement at the fast-food chain. What matters is proving one’s impact.

You probably monitor open and click-through rates, but have you ever calculated the price of each email you send? Find out what other metrics you should be tracking here.

How do you measure the effectiveness of your Google+ business page tactics? Start with these five approaches, and use the accompanying cheat sheet to track your success.

This infographic lists what you need to measure and the tools you need to do it.