Measurement

Sean Devlin

How comms breakdowns in the supply chain contributed to the Boeing crisis

A lesson in why transparent, accurate measurement reporting is so critical.

Ragan Insider | Ragan Staff

Tips on cutting through boredom in an age of shorter attention spans.

Isis Simpson-Mersha

Barrett shares how she and her team catapulted Domino’s newsletter readership to 100%.

Sean Devlin

The same data can tell different stories — here’s how comms pros can navigate them.

Ragan Insider | Ragan Staff

How comms can help decision-makers realize what tools are needed.

Ragan Insider | Ragan Staff

Including how to measure with a small team.

Ragan Insider | Sean Devlin

There’s a lot of information to be mined from raw comms data.

Ragan Staff

Ragan Insider | Justin Joffe

Measurement and evaluation are a complete, end-to-end solution that starts with research.

Justin Joffe

A preview of Ragan’s newest report, “Building Business Fluency: Making the Case for Communications as a Business Driver”

Tarek Kamil

The challenges and rewards of data-driven DE&I work.

Ragan Insider | Justin Joffe

We chatted with three internal comms experts about how to make measurement sexy for each audience.

Ragan Insider | Justin Joffe

Communicators who measure can both prove their value and improve their strategy.

Sara Axelbaum

Thoughtful initiatives help shape workplace culture — something that industry peers, job candidates, and employees all take seriously.

Allison Carter

From planning to evaluation, Ketchum’s Mary Elizabeth Germaine is all about the numbers.