More and more experts are rejecting the generic page view in favor of other metrics that gauge audience involvement with Web content. Here are three you should try.
Analytics and metrics are increasingly important for your success. Check out these helpers to make your professional life easier.
As you plan and develop your metrics, these essential factors must play an integral part for your data to be relevant and steered to the proper people.
This infographic from Onboardly shows that metrics truly matter when they can be tied to real results, short-term and long-term.
It’s tempting to twist data into the results you want, but doing so won’t help your organization get ahead. Beware these measurement traps.
The advertising value equivalent metric relies on an array of variables, including the declining worth of advertising in print media.
Your benchmarks should be consistent, relevant to your leaders and based on enough data to be meaningful. If they aren’t, consider this advice.
According to this client, PR agencies must look beyond billable hours and use innovative tools to get to the heart of the matter.
PR pros know that how to write a readable PR report hardly gets mentioned compared to how to write a press release or a story pitch. Katie Paine fills that big gap step-by-step below.
It’s now possible to measure exactly the effect of social media on your bottom line. Follow these steps to find out what your social media campaigns contribute to ROI.
The new year promises further dovetailing of metrics applications, as well as a new spate of consolidation. What else does the crystal ball reveal? Gaze intently…
The magic metric executives want to see? Doesn’t exist. They want information that moves the organization forward.
If you want the higher-ups to read and respect your findings, make sure you have these components.
If clients or management ask any of these questions, you aren’t measuring your work effectively.
There’s a lesson PR pros can learn from campaigns. If your efforts don’t prompt a change in behavior, it’s time to rethink your strategy.
