New skills are needed to prove success as the creative side of PR merges with analytics. So make friends with your data-smart colleagues.
Some ROI aspects are as nebulous as those of a golf club membership or a suite at a sports stadium. Others have real metrics that you can show the top-tier execs. Here’s how.
The author identifies common fallacies about gauging the return on investment for PR and social media efforts.
Mere wordsmithing doesn’t address the essential puzzle of how to measure the efficacy of campaigns, the author asserts.
So, you’re not a ‘math person.’ Too bad. Metrics are essential these days. Fortunately, three simple methods can provide important numbers without making you numb.
So, you’re not a ‘math person.’ Too bad. Metrics are essential these days. Fortunately, three simple methods can provide important numbers without making you numb.
These four case studies will illustrate why doing your homework and performing metrics only the first steps. You then must apply your discoveries to your near- and long-term approaches.
These four case studies will illustrate why doing your homework and performing metrics only the first steps. You then must apply your discoveries to your near- and long-term approaches.
The increasing refinement of the analyses of big data will change PR eventually. But how will this happen? Here are four scenarios as imagined by a practiced proponent of PR measurement.
Find out how well your content is boosting your other efforts with these services that range from free to rather pricy.
Different clients and projects require creative approaches to finding ways to gauge success.
Marketers, PR pros and other communicators can do better than the Magic 8-Ball. Here’s how to cultivate information and use it to your competitive advantage.
Online engagement has other, more significant benchmarks, including depth of visit, time spent on your site and return trips to view your content.
You’ve gotten the budget approval, selected a measurement tool and started gathering data, so you’re all set, right? Not so fast, Sherlock. It’s not all that elementary.
You’ve gotten the budget approval, selected a measurement tool and started gathering data, so you’re all set, right? Not so fast, Sherlock. It’s not all that elementary.
