Measurement

The number of people who see (or who might have seen) your message is irrelevant when it comes to gauging PR success.

There’s plenty of debate about how to quantify public relations efficacy. Here are what five experienced pros look for.

It’s high time for public relations practitioners to put the kibosh on the ad value equivalency metric, the author vehemently asserts.

Evaluating results from videos goes far beyond just counting the number of views. Try these in-depth approaches.

Affect, a PR firm, wanted to show what it had accomplished for a client. It proved it generated $1.1 million in revenue. Here’s how.

Those in your organization’s corner offices have little time—and even less patience—for excessive data and overwrought reports. Here’s how to trim the fat and deliver the ROI.

Measuring messaging is a challenge, no doubt. Here are the thrills of victory and the agonies of defeat from this year.

You should be measuring your success throughout the year—not a month before it ends. Here’s why.

Rethink how you measure the success of your PR campaigns—join us in Miami for the PR Measurement Conference.

Some personalities are ready-made for this vocation, but you can cultivate traits and habits to help you distill data and bring them to life through storytelling. Here’s what you should know.

Setting metrics and gauging success require almost as much creative thinking as the campaigns themselves. Try these approaches to gauge where you are and to chart your path forward.

Data mining and tracking can be difficult. Instead of taking shots in the dark, try implementing these crucial tactics.

In the realm of online marketing, data are crucial to your organization’s success. Here’s how to sort through various facts and figures—and expand your business.

Presenting campaign results to your execs may be your greatest communications challenge. Here are three ways to do it right every time.

Proving the value of your PR programs is challenging. Here are three common blunders to avoid when presenting your results to top executives.