Measurement

Measuring information, especially figures culled from the web, can be challenging. Corrupted or irrelevant numbers can undermine even your most diligent efforts. Here’s how to proceed.

Having trouble tracking metrics and monitoring ROI? Here are four helpful tips to show the worth of your work.

Website optimization might seem like the purview of coders and digital engineers, but Google’s data provide powerful insights about the success and reach of your content.

Set aside your math phobia, and wade into measurement. There’s no undertow, just the opportunity to make stronger pitches, prove your worth and identify growth potential.

After you identify the business objectives your content will support, take steps to build a culture that prioritizes analytics. Here’s how to get started.

Executives’ desire to see measurable return on investment didn’t evaporate with a turn of the calendar, nor did marketing’s encroachment on public relations’ turf. Here’s how to proceed.

Plan now to use information-gathering tools to focus your campaigns and land more pitches for better exposure to your ideal audiences.

The author believes respect comes from robust measurement. She offers guidance on tracking more relevant benchmarks, such as improved margins, scale potential and increased revenue.

Savvy communicators can gain an edge by slaking reporters’ thirsts for facts and research.

Is your measurement in a rut? Rethink what you’re tracking, eliminate ancillary stats, and focus on extracting insight.

Public relations professionals should take a page from our advertising cohorts and start documenting the cost-benefit analysis of campaigns.

If measuring your strategies and tactics doesn’t thrill you, know that gathering data and making sense of analytics can help you know how much ROI your work produces. Here’s how to start.

To inform your top bosses—and future campaigns—report in a concise, candid and consistent manner, whether your PR results are good or bad.

A substantive public relations strategy should incorporate significant investment in quantitative and qualitative data.