Applying tactics that range from launching an intranet campaign to reorganizing the newsletter, Ellie Mae boosted internal engagement.
Is the native analytics within social media platforms really telling you all you need to know? Here’s how to measure the true affect of your efforts.
What gets measured gets managed—and funded.
These key performance indicators reflect the efficacy of your campaigns. Here’s how to tap into these vital metrics to hone your efforts and prove your worth to top-tier executives.
Your year-end strategy sessions won’t seem so daunting if you stay on top of data collection and measurement. These tools and tactics can help you analyze your effectiveness and set a course.
Many organizations aren’t getting the most from their metrics. A new report outlines just what you should benchmark—and what benefits you will gain.
Are you getting the most out of your internal email metrics? A new guide explains how three firms—including travel giant Expedia—are mining data for better results.
Execs want ROI for just about every penny. Tap these metrics to show your value.
Are your online efforts paying off? Here’s how to gauge the metrics that really matter.
It’s essential to gauge your work against consistent standards. Here’s expert advice on how to benchmark like a champ.
Google’s business isn’t limited to search engines. What are the lessons of its major content marketing machine?
It’s increasingly important for communicators to prove the value of their efforts. Here’s the data that can help you show off for clients and boardrooms.
Data covering who was opening, reading and engaging with messages at FireEye, a cyber security company, prompted a change in approach, which boosted efficiency.
A deluge of analytics can sink your narrative, but communicators who shun numbers are missing a big opportunity.
Here’s how you can use the tool to reveal information about your website’s visitors and show how campaigns perform, which you can use to shape future messages and boost your efforts.
