Ragan Insider William Comcowich
Is earned media on the way out?
Recent surveys suggest that paid, shared and owned media are rising in importance and impact, leaving earned media behind.
Measurement
Ragan Insider Russell Working
How metrics sharpen email comms at 3 organizations
Whether it’s a hospital closure or an all-faculty announcement, your message must reach its intended audience. Find out how email metrics help.
Ragan Insider William Comcowich
3 approaches to marketing measurement
Is your campaign gaining traction or treading water? Consider these insights from a Google VP as you gauge and fine-tune your efforts.
Ragan Insider Katy French
Ready to craft a content strategy? Answer these questions first
Pore over these crucial branding, distribution and technology considerations before blasting out your next campaign.
Ragan Insider Ragan Staff
Report: Primary goal of internal comms is to engage, not inform
Surprised? In this Ragan benchmarking report, you’ll learn what else your peers are doing, how they rate their performance, and what their priorities and frustrations are.
Ragan Insider Natalie Slyman
8 metrics to measure the success of a guest post
You know that contributed articles are providing a boost, but PR pros must prove their value at every turn. Here’s what you should measure.
Ragan Insider William Comcowich
5 ways PR pros can identify and employ significant metrics
Establishing campaigns’ ROI is essential for grabbing top execs’ attention, elevating your budget and having a say in key decisions. Which benchmarks matter, though? Here are savvy insights.
Ragan Insider Beki Winchel
Study: Marketers struggle to prove social media ROI
A recent report showed that digital marketers struggle to link online efforts to other business goals and campaigns throughout their organizations. They struggle to listen to their audience, too.
Ragan Insider Beki Winchel
Report: Measuring PR’s value remains communicators’ top challenge
A Muck Rack survey reveals that media relations savvy remains the most powerful skill in PR pros’ toolkit, but proving value to executives remains a struggle.
Ragan Insider William Comcowich
Study: For nonprofits, a silver lining regarding PR metrics
Despite familiar challenges, a compilation of results from five surveys reveals that support from top leaders and an array of new tools can clear away the clouds hanging over measurement.
Ragan Insider Russell Working
Survey: Measurement, storytelling cited as top weaknesses
From PR pros to internal communicators, tracking one’s impact is a top concern. Most also struggle to make boring stories interesting.
Ragan Insider Ragan Staff
How better measurement skills could land you your next promotion
Become a data analytics expert by participating in this hands-on conference in May.
Ragan Insider William Comcowich
Survey: Recruiters seek PR pros with metrics-analysis skills
Measuring campaigns’ ROI, once an afterthought—if any thought at all—has become a core competency, especially in hiring managers’ eyes. How do you measure up?
Ragan Insider Domenica D’Ottavio
10 crucial metrics to measure your pitching efforts
Here’s what you should be tracking to prove ROI and meaningful results.
Ragan Insider Ragan Staff
Voice your opinion! Take our internal comms measurement survey
Want to know your fellow communicators’ measurement preferences, obstacles, successes and more? Tell us yours, and we’ll take the industry temperature and send it along to you.
