You can’t benchmark your campaigns’ effectiveness against thin air, and if internal bosses or external clients offer fuzzy goals—or none at all—identify sensible, relevant mileposts for yourself.
The enhancement to the increasingly popular video site gives brand managers a way to gauge the traction their posts get. Here’s what you need to know.
Global organizations require some region-specific distinctions, but not at the expense of your overall goals and reputation. Setting overarching standards can keep everyone on track.
Industry pros say proving ROI to top executives is–or at least should be–your chief concern. Here’s how you can keep your value top of mind with your organization’s decision-makers.
Metrics, metrics, metrics. They can be daunting, but they’re essential for gaining a seat at the table. So is speaking the top executives’ language. Time to hone your math and verbal skills.
Is your boss demanding more accountability from your online outreach? Here are three tips to help you measure up.
It’s crucial that every communication initiative have merit and meaning. Finding viable metrics can be tricky, though. Try this approach to getting in sync with execs and proving your worth.
The author, a veteran researcher, breaks down sample sizes, stratified samples and response rates to help you gather the most accurate information about your workplace and staff.
Analysis of your messaging is a great idea—unless you’re winging it or you’re just going through the motions to appease your boss. Other blunders can undermine your efforts, too. Have a look.
Metrics can be elusive, but there are ways to identify and sift the data you need so you can justify a bigger budget—and get more clout in the planning process.
The promising digital media company that vowed to be a voice for millennials didn’t live up to its potential—despite scoring an interview with President Barack Obama. Here’s why.
Challenges the PR industry faces include time-wasting on data management, measuring success and getting bigger department and project budgets. However, many are hopeful for the future.
If the Barcelona Principles need an update—and the industry can get more precise about which metrics matter—where should we start? Don’t throw your vanity metrics away just yet.
As nearly three-quarters of industry pros struggle to measure their efforts for increasingly skeptical executives, attaining goals seems elusive—but identifying the right goals is crucial.
PR pros report that proving value to leaders remains a key concern, despite almost a decade applying the vaunted measurement guidelines. What changes should the industry consider?
