As audiences become overloaded during this crisis with messages from every organization they ever gave their email address to, comms pros must discern when consumers are tuning out.
Those who’ve responded to this crisis with empathy, generosity and genuine warmth have reaped profound reputational rewards.
Learn what matters in the ‘new normal’ and why frequent pulse surveys are key. You can’t succeed without engaged employees, so ‘test, test, and test some more.’
In a world dominated by paid campaigns and audience hyper-targeting across social media, is there still a place for industry benchmarking?
If you want to measure the impact of your efforts, make sure you’re collecting good data. Here’s how one communicator tackles the challenge.
Download a free webinar to learn which metrics matter right now, how to secure executive buy-in, and tips to showcase your results.
Here’s a roundup of the week’s crisis communication news for communicators.
Many organizations have overhauled their master plans for outreach and engagement because of the crisis. If you have done so, how can you gauge your recent efforts’ success? We can help.
A look at how real-time analytics from a dedicated email inbox about coronavirus helps guide communications outreach at Cognizant.
Though some PR experts call for erring on the side of over-communicating, inundated and anxious audiences will appreciate any effort to avoid unnecessary outreach.
Also: Ford, GE and 3M collaborate on medical supplies, Twitter ramps up verification, Cadbury announced its new ‘spokesbunny,’ and more.
Despite a pivot toward content marketing, PPC can be cost-effective and quite successful—if you know its particulars. Follow these guidelines to save yourself money and aggravation.
Getting earned media hits is of great value to all organizations, but PR pros can do so much more to safeguard reputations and drive a conversation about their brand or client.
The McKinsey Global Survey finds an uptick in the deployment of data in business decisions, but often that’s an isolated event, rather than a consistent protocol. Comms can play a major role.
The big bosses who dole out money for projects need more than your say-so. Come armed with hard data and a solid business case, enlist a strategic ally, and be judicious about your timing.
