Ragan Insider Beth Thompson
Why longform content no longer performs
In a rapidly changing media environment, and amid the constant disruption of the COIVD-19 crisis, it’s more important than ever to be brief.
Marketing
Ragan Insider Beki Winchel
Instacart to hire 300K, how COVID-19 is changing social media habits, and Facebook offers small business resources during the pandemic
Also: Ford, GE and 3M collaborate on medical supplies, Twitter ramps up verification, Cadbury announced its new ‘spokesbunny,’ and more.
Ragan Insider Ted Kitterman
Get the latest crisis news delivered daily to your inbox
We’re introducing a new digital newsletter—the Crisis Communication Daily—a rundown of the top tips, best practices and headlines on crisis management to help guide communicators through COVID-19 and future crises.
Ragan Insider Ted Kitterman
How to pivot in-person activations to virtual events
Festival season won’t be happening this year due to the coronavirus and social distancing efforts.
Ragan Insider Beki Winchel
2020 Olympic Games postponed, Facebook offers more ways to fight COVID-19 misinformation, and CVS to hire 50K
Also: AP Stylebook’s guide to COVID-19 coverage, how PR pros in the U.K. are affected by the pandemic, buzzwords to excise and more.
Ragan Insider Beki Winchel
Google releases COVID-19 website and search, Carnival chief defends coronavirus response, and Starbucks and GameStop close their doors
Also: Google News offers ‘fact check’ section, MasterClass offers free resources, how COVID-19 is affecting marketing budgets, and more.
Ragan Insider Beki Winchel
Air Canada lays off 5,100 as Domino’s prepares to hire 10K, Facebook grapples with deleting misinformation, and studios release films early
Also: Josh Gad’s storytelling efforts, an infographic for savvy information consumption, how to pitch during COVID-19, Google Trends data, and more.
Ragan Insider Beki Winchel
Department stores close across the nation, hotel chains ask for $250B in government aid, and Facebook fights COVID-19 misinformation
Also: The Edelman Trust Barometer shows the importance of employer communications, Airbnb marketing head experiments with virtual networking, outstanding newsrooms, and more.
Ragan Insider Ted Kitterman
Report: 62% says comms dept. is critical to org’s COVID-19 response
In a new report from the Institute for Public Relations and Peppercomm, industry experts share how the coronavirus is making waves for their organizations and where they are turning for information.
Ragan Insider Dan Baker
5 ways to make experiential marketing sustainable
A tactic that has historically put profit over environmental impact will have to be rethought for consumers in the coming decade. Here’s how your team can adjust.
Ragan Insider David Meerman Scott
4 ways to build fandom for your organization, and why it matters
Brand loyalty has been elevated to new heights, but consumers and employees demand more than durability or minty freshness. Here’s how to cultivate advocates within and without.
Ragan Insider Amy Boone
How to respond when you can’t answer a question
For presenters, ‘I don’t know’ is a good way to start—but not to finish. Audience members can come up with baffling queries, and extricating yourself is crucial. Here are some survival tactics.
Ragan Insider Naimal Huq
How and why you should be measuring reputation in 2020
Consumers are choosing everything from cars to chicken sandwiches based on corporate values. Understanding an array of customer personas can guide tactics for landing and keeping them.
Ragan Insider Russell Working
5 ways Microsoft boosts engagement and internal culture
Know your values. Create a communications cadence. Unite through internally viral video. Here’s a sneak preview of a Microsoft session from Ragan’s big Disney World conference.
Ragan Insider Ted Kitterman
How to craft tantalizing customer experiences
How important is an IRL brand activation for your organization, and what elements are essential to delight modern audiences? Experiential marketing expert Christa Carone shares her insights.
